I think every copywriter has a wish list of the types of account they would like to work on. Personally, I’ve always wanted to write some ads that necessitated a long research trip to several Hawaiian beaches. Unfortunately, gigs like that don’t come up every day.
But next on the hit list are ads that involve beer. After all, could a copywriter have more fun than researching all those different levels of ‘hoppiness’ in competing brews?
There is now actually a plethora of craft beers being produced in micro-breweries all over the world. And in Northern Ireland, we’re no different. If you travel from Belfast in any direction, you’ll pass a host of these micro-breweries before you can say “Fancy a cool one?”
So I was delighted to get an opportunity to do some copywriting and design for one of the finest beers to be found in Northern Ireland – Inishmacsaint, the Fermanagh-based brewer.
The area in which Inishmacsaint is produced – on the shores of Lough Erne – has a long-standing association with brewing, with ancient monks having brewed their own craft beers there, long before the term ‘craft beer’ was ever imagined.
Brewery owner Gordon Fallis is a man well known for his laid back wit and humour and he was keen to have that come to the fore in the planned advertising and design. We produced a series of ads, wrote content for his website and arranged a PR launch. We also wrote and produced a web video which had 10,000 views in the first week. I think that calls for a beer!
Hi. I’m a writer of highly effective copy for every marketing sector under the sun. If you've got a copywriting, advertising or design project, please get in touch - I'd love to help.