Your business needs a shot of better copywriting and you think it’s time to hire a professional copywriter to get the job done. So how do you go about it?
Chances are unless someone has recommended a writer to you, you’ll have to go online and hire a copywriter all by yourself.
But what should you look for – and what should you avoid?
Well, first thing you’ll notice is that there are tons of freelance copywriters out there. Some have spent a lifetime learning their craft and have the track record to prove it. Others, as in any other line of work, range from very good to ‘well, maybe not quite right for your project’.
The point is, you actually have no way of knowing how good your copywriter REALLY is until you’ve employed them, they’ve completed the project and you notice an upturn in business on the back of their work. Or not.
OK, their website may say they’ve done this or that. It will show a range of work that looks very nice. And there’s bound to be testimonials from highly satisfied customers. That all goes with the territory of self-promotion – whether you’re hiring a plumber, a carpenter or a children’s balloon modeller.
So, start by asking some questions. Like:
Once you’re a bit clearer on the above there’s one really big question for you to consider: what will this person be like to work with?
Someone who is brilliant on paper may not be that good in person when you’re dealing with them or talking to them about the minutiae of your business (and believe me, any professional copywriter worth their salt will want to drill down into the issues and problems facing your business and your sales – rather than just glossing over them, writing up a quick project and moving on).
So before you hire a copywriter, make sure to talk to them for a while and try to figure out what they’d be like to work with in the long term.
The Professional Copywriters’ Network has prepared a quick guide to hiring a copywriter. It’s geared mostly for the UK and Ireland. Check it out – it will help you find a copywriter you can confidently work with: https://www.procopywriters.co.uk/hiring-copywriters-guide/
Brian O'Fril | Copywriter
Ireland & UK
t 079 7025 3809