Copywriting, the very cost-effective way to get your small business noticed

OK. You’re the owner of a small business - let's just say a coffee shop as I happen to have this very nice shot to hand (and besides, coffee shops seem to be used everywhere these days as small business exemplars).

​Anyway, you think you need a little help with marketing. But if you’ve never engaged with a marketing agency – or an advertising agency, or even a small design agency – before, then the prospect of approaching them could seem a little daunting for some.

Why? Well there’s budget for one thing. A lot of small business owners feel the clock will be running as soon as they lift the phone to an agency, or even an individual marketing professional. Rest assured, though, I've never ever seen that to be the case.​

 And neither is it true that in order to produce an effective marketing campaign you will be paying an arm and a leg - big results CAN and DO often result from a relatively small budget.

Copywriting for small business is one area that can make a significant difference for your company, especially when you have to be careful with your costs.

Of course, copywriting is just one element of the marketing mix and it can never truly sit aside from the visual elements of your brand.

However, compared to other disciplines such as branding and design, business copywriting can be very effective in changing the fortunes of a small business – very quickly.

Take sales letters for example. If you need to push a product to your customers, a well-crafted direct sales letter has been proven to offer a much better return on investment than many other routes to the customers of a small business.

Then there’s things like 'tone of voice'. Small businesses often rely on the ‘voice of the owner’ in their promotions. But by warming up the language you use in your marketing output - especially in your online marketing materials - you can quickly begin to engage more people than normal.
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So next time you pop into a coffee shop, start thinking about hiring a copywriter to help you write your way to better business results.