Ok, you’ve taken the plunge and decided to hire a professional copywriter. And if you’ve never had to hire a copywriter before, you may be forgiven for thinking that all copywriters are the same – they just write a whole bunch of words, after all.
Well, there’s more than one type of copywriter out there – just as there’s more than one type of businessman, or surgeon, or singer, or whatever.
Yes, some experienced copywriters can bring it all together under one roof – they’re usually the older or more seasoned type – the guys or gals who can turn anything into magic.
But copywriters have tended to specialise a little more in recent times, especially after the growth in online and the different skill sets it demands.
Your business needs a shot of better copywriting and you think it’s time to hire a professional copywriter to get the job done. So how do you go about it?
Chances are unless someone has recommended a writer to you, you’ll have to go online and hire a copywriter all by yourself.
But what should you look for – and what should you avoid?
We all like to do what we do best.
For you that means looking after the everyday running of your business – whether it’s manufacturing, engineering, law, or whatever.
For me, it’s about writing the materials that will help you do business better – helping get your name better known and driving more sales for you.
Many businesses – and not just those that are termed ‘small businesses’ – are sometimes reluctant to hire in a professional business writing service. They’ve looked after it in-house since the year dot and everything seems to be fine. And that’s OK in some instances.
OK. You’re the owner of a small business - let's just say a coffee shop as I happen to have this very nice shot to hand (and besides, coffee shops seem to be used everywhere these days as small business exemplars).
Anyway, you think you need a little help with marketing. But if you’ve never engaged with a marketing agency – or an advertising agency, or even a small design agency – before, then the prospect of approaching them could seem a little daunting for some.
Why? Well there’s budget for one thing. A lot of small business owners feel the clock will be running as soon as they lift the phone to an agency, or even an individual marketing professional. Rest assured, though, I've never ever seen that to be the case.
It’s nice when marketing campaigns get really tangible results. We’ve been working on the Danske Bank account in Northern Ireland for about 8 years now, and this is certainly one of the highlight advertising campaigns from that period. It appeared largely on outdoor, radio and web, and take-up of the offer has been terrific so far.
Brian O'Fril | Copywriter
Elm House Creative
Belfast, Northern Ireland
t 028 9023 8850
m 079 7025 3809