The various tourism bodies on this fine island of ours spend millions on marketing. Yet, in the past week or so, some of our sporting teams have perhaps made more impact than all those Euros and Pounds put together.
The Irish rugby team are certainly making a major impact at the world cup – in more ways than one ’cos those guys sure knock the wind out of their opponents when they hurtle into them at speed.
Then there’s the Republic of Ireland football team who have just trounced Germany. (OK, it was only 1-0, but ‘trounced’ sounds better than ‘nicked a winner against the run of play’.)
And then there’s little Northern Ireland who not only qualified for the finals in France, but also did so by winning their group.
Add to this the success of our boxers out in Doha and the overall effect is something no advertising or marketing budget can buy – a sense of accomplishment.
So while we still have the lovely scenery that we copywriters can wax lyrical about – we’ve also got the respect of the sporting world as we again punch above our weight in both parts of the island. As they might say in the States – Yay! Go Ireland!
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